Get my proven method to decide which digital media and social network to use and create, find, and organize the images you need. When you’re finished, you’ll have a defined strategy for ensuring your website and online presence meets your business goals. You’ll also have everything in place to update your website or to hand over to a website developer.
Digital Strategy and Website Design
You’ll get my process for turning your work into a compelling story that attracts your ideal customer and drives action.
Module 1 – Your Goals
You’ll figure out where your website and social media fits into your marketing funnels, marketing strategy, and overall business goals.
Module 3 – Website Layout
We’ll layout your website on paper before we make any further choices to save you frustration and money. You’ll learn best practices to follow to make your site more comfortable to use.
Module 5 – Branding
Getting a cohesive look and feel everywhere that’s clean, professional, and appeals to your ideal customer. You’ll get resources to get a quick logo and color scheme if you don’t have one.
Module 7 – Copy
You’ll learn our best tips and tricks for writing website and social media copy that reflects who you are and the value you bring.
Module 2 – Your Audience
You’ll determine who you want to attract and who you don’t. You’ll figure out what they need from you in order to take action.
Module 4 – Digital Platforms
Which website builder is right for you, and why? Which social media channels are worth your time and which aren’t? Should you spend the money on outside help or try the DIY route?
Module 6 – Images
You’ll find the images you want with the right look and feel (and makes you stand out from your competitors). I’ll let you in on what works for me and where to get them for free.